Beetnik Foods, an Austin, TX, USA-based organic food brand, has launched a brand new packaging design aiming to showcase the product in a more eye-catching format and more accurately convey its benefits to health-conscious consumers on the go. Certified USDA organic and gluten free, Beetnik’s meals will retain the same clean ingredients that consumers know and love. The new packaging will be on shelves starting this September.

The company specializes in organic, gluten-free, humanely raised, grass fed beef and chicken entrées.

With the new package, Beetnik aims to improve on-shelf presence and enhance overall appetite appeal while leveraging the USDA organic label in a more prominent space. The packaging emphasizes the flavor profile of the meals with an open color pallet to provide differentiation quickly on the shelf. Beetnik continues its commitment to sustainability with the introduction of a new fully recyclable paperboard tray. The sleeve will continue to be designed to use less material than conventional frozen food packaging.

“Our new packaging has been a work in progress for our team for quite a while,” shares David Perkins, founder and CEO. “We wanted to share the authenticity of our products in an appetizing, sustainable and eye-catching way, and we’re eager to see our new packaging on shelf.”

Beetnik’s product line continues to expand the organic consumer’s options. Beetnik understands the importance of organic, gluten free and specialty diet eating, and by creating meals crafted with wholesome ingredients for the family, the brand can continue to offer ease of preparation, as well as health and transparency in an organic meal format.